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All Posts By

Nina Galle

Customer Service

How to Respond to an Order Complaint and Keep the Customer

Excellent customer service is the best way to maintain and retain customers. Sometimes things happen, and a customer is left unhappy with a product or your service. Having a well-developed plan to deal with unhappy customers will only serve you in the long run. 

Posted on 
Oct 30, 2019
  by
Nina Galle
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Customer Service

How to Fire a Customer

Firing a customer is a difficult thing to do. Sometimes selling relationships are just not meant to be and are more work than they’re worth. Taking the step to end that relationship can often positively impact your business! 

Posted on 
Oct 28, 2019
  by
Nina Galle
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The 6 Best Housekeeping Habits for Your Online Store

When you first start selling online, your routine changes! There are certain habits you need to keep to make the most of your new system. Here are some of our best practices:

Posted on 
Oct 8, 2019
  by
Nina Galle
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Success Stories

Supporting their Community through Local Food and an Online Store: KW Habilitation and Our Farm

“The analytics and reporting tools are awesome! I can easily have an overview of our orders without having to do any data entry myself. The biggest benefit I’ve had since using Local Line is how much time it saves me!” ‍

Posted on 
Oct 6, 2019
  by
Nina Galle
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Sales

Why Increasing Your Prices 5% Will Make You 8.5% More Money

If you want to survive as a farm, you have to operate as a business. By operating efficiently and effectively, over time, you will find ways to reach all customers. When is the last time you reviewed your prices?

Posted on 
Sep 22, 2019
  by
Nina Galle
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4 Online Farm Stores That Are Doing It Right

At Local Line, many of our customers have set up awesome stores for a variety of uses! Need some inspiration to get started? Here are some online stores that are doing it right!

Posted on 
Sep 18, 2019
  by
Nina Galle
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Customer Service

Why an Online Store Enhances (not Distances) Your Customer Relationships

It is a common misconception that face-to-face interaction is the only method of building a relationship. In today’s world, this is not the most convenient way to sell, nor is it always possible to develop your relationships this way.

Posted on 
Sep 12, 2019
  by
Nina Galle
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Future of Food

Local Line: What We’ve Learned and What’s Still to Come

Local Line was created to help local farmers succeed as independent entrepreneurs. The reality is that more local farmers have to find a way to get to market better, faster, and cheaper in order to prosper. Since our founding in 2015, Local Line is now used by farmers across Canada, USA, and Australia to help them sell more product, organize their business data, and save time. 

Posted on 
Sep 5, 2019
  by
Nina Galle
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Sales

How to Recruit the Best Talent for Your Farm

As a small business owner, every hand contributes significantly to the day-to-day operations. It may seem tedious to go through the hiring process, however, the more time and energy put into the process, the better quality candidates you will find. 

Posted on 
Sep 3, 2019
  by
Nina Galle
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Future of Food

Online Markets as a Solution for Urban Food Deserts

Solving food deserts has been an increasing topic of discussion for the last few years. Today’s food systems do not serve food deserts properly, and tend to leave entire communities in urban environments without access to fresh, healthy food.

Posted on 
Sep 1, 2019
  by
Nina Galle
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Marketing

How to use Facebook Insights to Measure your Success

Unlike Instagram, Facebook has changed its algorithm to prioritize content from family and friends over businesses. This is where Insights comes in!

Posted on 
Aug 29, 2019
  by
Nina Galle
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Press

Local Line Launches Free Website Builder For Farmers

Local Line is pleased to announce the launch of a free website builder for farmers. Starting today, farmers from all over the world can create and publish a free website at www.locallinesites.com.

Posted on 
Aug 21, 2019
  by
Nina Galle
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Sales

How to Prioritize what to Grow for Next Season

Prioritizing which crop to grow each season is a delicate task. You must take into account which products have the highest yield, have the highest margins, and sell the most units.

Posted on 
Aug 20, 2019
  by
Nina Galle
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Sales

How to Successfully Find Suppliers for a Food Hub

Food suppliers are the heart of your business. Food hubs and aggregation platforms help support local food production and connect food suppliers to their communities.

Posted on 
Jul 31, 2019
  by
Nina Galle
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Sales

Expert's Guide: How to Use Advanced Inventory

To help our customers better manage their inventories, we created Advanced Inventory. This feature allows you to create multiple packages, units, and prices for one set of inventory for one product.

Posted on 
Jul 23, 2019
  by
Nina Galle
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Sales

What are the Benefits of Selling to a Food Hub?

Due to the specific rules and regulations of running a food hub, they are a great sales channel for small-scale farmers and food producers. Some of the great benefits include:

Posted on 
Jul 17, 2019
  by
Nina Galle
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Marketing

How to Write Instagram Captions that Drive Engagement

Good Instagram marketing is a skill to be learned and mastered. In addition to posting good pictures, captions play a significant role in your success.

Posted on 
Jul 10, 2019
  by
Nina Galle
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Sales

Square or Stripe: Which one is better for your business?

An important part of having an online store is having the right online payments platform to get you paid quickly. Local Line integrates with two popular payment providers, Stripe and Square. 

Posted on 
Jul 9, 2019
  by
Nina Galle
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Marketing

How to Successfully Start Using Paid Social Media Advertising

Using social media advertising can be intimidating, so we've brought back Local Line alum and online advertising guru, Brock Jones, to break it down. Here are his best tips:

Posted on 
Jul 4, 2019
  by
Nina Galle
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Marketing

How to Tell your Brand Story

Storytelling makes you relatable. People communicate through stories. From our early days as cave-people, we have used stories to share knowledge, teach skills, and build relationships.

Posted on 
Jul 3, 2019
  by
Nina Galle
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Marketing

How to Build and Use the Best Facebook Business Page

Facebook can be very powerful for small business owners. It is a fact that today, almost every business has a Facebook business page. It serves as social proof that you’re current and actively running your business.

Posted on 
Jun 25, 2019
  by
Nina Galle
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Marketing

How to Write Product Descriptions That Sell

When you’re selling food online, your product descriptions and product photos are the most persuasive tools you have to get customers to buy. A product description should elegantly explain the product and it’s characteristics without being too long and wordy. A longer description will often deter a reader from reading the full copy.

Posted on 
May 27, 2019
  by
Nina Galle
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Marketing

5 Small Things You Can Do For Your Marketing (from your couch!)

Running your own business is a lot of work, and it can be overwhelming to get everything done in one day. With all the duties and added work of being a farmer, marketing can often get put to the side.

Posted on 
May 22, 2019
  by
Nina Galle
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Marketing

How to Send the Perfect Newsletter

Newsletters are an important way to keep your customers updated on your business and your products. Lucky for you, there’s a generally accepted formula you can use to create a great newsletter.

Posted on 
May 10, 2019
  by
Nina Galle
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Success Stories

Re-inventing the Local Food Economy in Minnesota with Online Food Hubs Across the State

Increasing accessibility to local food is the hardest challenge of being a farmer. Sara George, Vice President of Minnesota Farmers’ Market Association (MFMA), learned this quickly after finding herself in the world of local food.

Posted on 
May 9, 2019
  by
Nina Galle
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Sales

How to Determine Cost of Goods Sold

The Cost of Goods Sold (COGS) is the total of all the costs that go into producing a product.

Posted on 
May 7, 2019
  by
Nina Galle
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Marketing

How to Get More Online Product Reviews

Social-proof is the best way to sell a product. Consumers want to know that they’re making a smart, informed decision based on what others are doing.

Posted on 
May 7, 2019
  by
Nina Galle
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Success Stories

How Argus Farm Stop Uses a Retail Store, Food Hub, and Local Line

Since joining Local Line, both the retail store and the wholesale food hub have been thriving. Local Line has allowed them to properly organize their orders, track their inventory, and quickly reference invoices and payments after orders have been picked up. Communication between staff, customers, and farmer goes seamlessly and efficiently.

Posted on 
Apr 23, 2019
  by
Nina Galle
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Marketing

How to Take Better Farm Photos for Instagram

Good content increases sales, while bad content can be very detrimental to your business. Stop posting sub-par images today and start taking beautiful, sticky photos with these tips!

Posted on 
Apr 12, 2019
  by
Nina Galle
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Marketing

How to Become Great at Digital Marketing (Starting Today!)

Good marketing can help you reach your target market, increase your customer base, and ultimately, boost your profits!

Posted on 
Apr 9, 2019
  by
Nina Galle
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Marketing

3 Ways to Use Instagram Insights to Get More Customers

Three ways you can use Instagram Insights to grow your following and increase customer engagement.

Posted on 
Mar 15, 2019
  by
Nina Galle
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Marketing

How to Use Instagram Stories as a Marketing Tool (Like a Pro)

Unlike creating a post on Instagram, Stories are a temporary image or video that you can share with your audience. Stories show authenticity, as they are quick and easy to digest, versus a curated Instagram profile feed.

Posted on 
Mar 12, 2019
  by
Nina Galle
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Marketing

4 Ways to Increase your Instagram Following

Just like any marketing tool, you need to build a following in order to get customers. When first starting out with Instagram it can be overwhelming to reach your audience, so we have compiled some tips to help you get started!

Posted on 
Mar 9, 2019
  by
Nina Galle
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Sales

How to Sell Food with your Neighbours

As the demand for locally-produced, environmentally friendly, and socially ethical food continues to rise, consumers are looking to the food industry for new solutions.

Posted on 
Mar 7, 2019
  by
Nina Galle
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Marketing

How to Get Started with Instagram as a Farmer

Over 25 million businesses use the application and 200 million instagrammers visit at least one business profile every day. There’s a ton of opportunity to engage potential customers and showcase your brand

Posted on 
Mar 7, 2019
  by
Nina Galle
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Success Stories

How Castor River Farm used Local Line to Reduce Order Errors Exponentially in Under 6 Weeks!

As George at Castor River Farm continued to grow his customer base over the years, he prided himself on maintaining a strong relationship with his customers. As the number of customers continued to increase, he was able to keep up with the production demand, yet when it came to deliveries and logistics – he kept facing order errors.

Posted on 
Feb 27, 2019
  by
Nina Galle
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Success Stories

How Mustard Seed Co-op is Making Local Food more Accessible with Local Line

Recently celebrating their 5th year, Mustard Seed Co-op is a co-op grocery store stocking everything local!

Posted on 
Feb 25, 2019
  by
Nina Galle
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Marketing

How to Use MailChimp Marketing to Increase your Sales!

MailChimp allows you to create demand by telling your authentic story. Instead of just sending another email, use this tool to best showcase your lifestyle and products to potential customers.

Posted on 
Feb 24, 2019
  by
Nina Galle
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Success Stories

The Farmers’ Market Goes High Tech

“I’m using Local Line to be accessible to those people who don’t know me as well, and partnering with the rest of the people in that group."

Posted on 
Feb 22, 2019
  by
Nina Galle
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Future of Food

Why We Need to Treat our Small-Scale Farms as Businesses

Why do you farm? When you ask a small-scale farmer this question, they often don’t say because they want to make money.

Posted on 
Feb 12, 2019
  by
Nina Galle
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Success Stories

The New Model for Local Food Distribution in Northern Ontario

“People say farmers are behind, but that’s not true. We’re right there with them – online!”

Posted on 
Jan 24, 2019
  by
Nina Galle
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Press

Local Orbit Joins Local Line: The Sales and Distribution Platform for North American Food Suppliers

Local Line, a sales and distribution software platform for farmers and food producers is pleased to announce a partnership of Local Line’s food hub software and Local Orbit, a market-leading food hub management software platform.

Posted on 
Jan 23, 2019
  by
Nina Galle
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Success Stories

Success Story: Thousand Hills Ranch

“The biggest benefit I found by using Local Line was how easy it is now to communicate! Updating and communicating changes to our inventory has become effortless."

Posted on 
Jan 17, 2019
  by
Nina Galle
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Success Stories

Success Story: Stone Horse Farm

"Well…Local Line does everything for me! I tell customers it is my personal secretary and encourage them to use the embedded store on my website."

Posted on 
Jan 15, 2019
  by
Nina Galle
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Press

Ontario’s Local Food Revolution Gets Boost with New OntarioFresh Platform

Greenbelt Fund launches new and improved Ontariofresh.ca with technology partner Local Line.

Posted on 
Dec 4, 2018
  by
Nina Galle
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Press

Can Local Line Help Your Direct-to-Consumer Food Business?

It’s becoming more and more popular for consumers and chefs to source food from local farmers and suppliers. Because of this, companies like Local Line have formed as a kind of go-between, bringing farmers and customers together.

Posted on 
Nov 30, 2018
  by
Nina Galle
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Sales

4 Ways to Forecast Your Growth Properly

A common mistake we see amongst food suppliers looking to grow their businesses is inaccurately forecasting their costs and profits. Let’s end this today.

Posted on 
Nov 24, 2018
  by
Nina Galle
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Sales

5 Tips for Getting More Customers Today

If you looking to expand your customer base, here are five tips for getting more customers.

Posted on 
Nov 21, 2018
  by
Nina Galle
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Sales

What Your Customers Want From Their Shopping Experience

Getting to know who your customers are and what they want from their shopping experience is a recipe for success. So what do they want, and how are you going to give it to them?

Posted on 
Nov 19, 2018
  by
Nina Galle
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Distribution

How to Save on Shipping Costs as a Small Food Supplier

It’s not a secret that distribution is a pain point for a lot of food suppliers. Shipping is very expensive, so here's how to save some money.

Posted on 
Nov 13, 2018
  by
Nina Galle
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Sales

Don’t Leave Your Customers Hanging – Standing Orders

A standing order is a purchase order covering a repeated delivery of goods in specified quantities, at specified prices, and according to a specified time schedule. 

Posted on 
Nov 5, 2018
  by
Nina Galle
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Press

Hornbeck Farm Offers Online Shopping, Delivers Directly to Customers

“Online shopping is the new normal. Consumers increasingly demand convenience and ease of access for shopping; local, farm fresh food is no different.”

Posted on 
Oct 31, 2018
  by
Nina Galle
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Distribution

How to Make Your Delivery Experience More Memorable for Your Customers

The moment a customer opens their package, it should feel the same as opening a present. To help you make that experience memorable for all your customers, here are our tips.

Posted on 
Oct 29, 2018
  by
Nina Galle
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Sales

How Do I Sell to Retail?

In order to be successful when selling to retail, you have to consider that you are actually selling to two different channels: ‘the retailer or retail chain’ and ‘the consumers shopping at the retail location’.

Posted on 
Oct 26, 2018
  by
Nina Galle
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Sales

How to Set Up the Best Online Storefront

Your online store is the first thing customers now see when purchasing from your business. Let’s make it great.

Posted on 
Oct 24, 2018
  by
Nina Galle
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Sales

5 Ways to Increase Your Food Business’ Productivity Today

Increasing your business’ productivity can make the difference between staying stagnant and growing.

Posted on 
Oct 22, 2018
  by
Nina Galle
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Sales

How to Beat the Competition

Food can be fiercely competitive and is changing quickly. As a food producer, you want to stand out and differentiate your business from other options.

Posted on 
Oct 18, 2018
  by
Nina Galle
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Future of Food

Why We Need to Rethink Farmers' Markets.

Imagine a farmer’s market that is open 24 hours a day, 7 days a week. No lost time or costs for transportation and selling.

Posted on 
Oct 18, 2018
  by
Nina Galle
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Sales

How Do I Get More Out of My Customers?

Now that you’ve got your customers and kept them, it’s time to get the most out of them!

Posted on 
Oct 17, 2018
  by
Nina Galle
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Press

MPP for Pickering-Uxbridge, Bethlenfalvy visits Local Line on Tour Through Communitech

On October 11th, 2018, Peter Bethlenfalvy, MPP for Pickering-Uxbridge and President of the Treasury Board Secretariat, paid his visit to Ontario's own tech-hub, Communitech to learn more about is happening in Canada in the digital age.

Posted on 
Oct 14, 2018
  by
Nina Galle
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Customer Service

How Do I Onboard New Customers?

You might think the hardest job was getting customers in the first place, but you need to have a proper method set in place when on-boarding new customers to keep them long term.

Posted on 
Sep 20, 2018
  by
Nina Galle
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Customer Service

How Do I Keep My Current Customers?

Getting new customers is often the goal for many businesses, however keeping your existing customers promises continuous profit. Here are six tips that will help you ensure you’re keeping that relationship strong.

Posted on 
Sep 17, 2018
  by
Nina Galle
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Distribution

Looking For a Shipping Partner For Your Food Supply Business? Consider This…

If you are looking to offer direct delivery to your business, however do not have the resources or time to deliver yourself, partnering with a shipping partner could be an option.

Posted on 
Sep 13, 2018
  by
Nina Galle
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Sales

Should I Ship Free Samples to My Customers?

Offering free product, doesn’t seem like the best business strategy, however if done tactfully, it can benefit your sales.

Posted on 
Sep 10, 2018
  by
Nina Galle
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Sales

It’s Time To Go Paperless in Your Food Business

Do you feel like your wasting time on managing your incoming orders? Are you struggling with keeping track of your inventory?

Posted on 
Sep 6, 2018
  by
Nina Galle
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Press

The Farmers’ Market of the Future? Northeastern Ontario Farmers Using Internet to Sell Locally Grown Food

"We all have the same mindset and approach to how we're growing food," Morin said. "And that's based on ecological and or organic principles, and we all direct market."

Posted on 
Sep 6, 2018
  by
Nina Galle
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Sales

What Are the Advantages of Accepting Payments Online?

An essential aspect of having an online store is providing online payments. Here’s why accepting payments online could benefit your business and increase your sales.

Posted on 
Sep 6, 2018
  by
Nina Galle
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Success Stories

Putting Customers First: River Bell Market Garden

Looking for a new business model, they wanted to transition to selling to individual customers through an online store. This is when they found Local Line.

Posted on 
Sep 6, 2018
  by
Nina Galle
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Distribution

How Do I Calculate Hourly Delivery Costs?

When first starting to offer delivery in your business, it is important to calculate the costs of being on the road to ensure it’s profitable to you to offer that service to your customers.

Posted on 
Aug 9, 2018
  by
Nina Galle
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Success Stories

Offering Pricing for Variable Weighted Products: Spray Creek Ranch

Far from their roots of Northern California, BC ranchers Tristan and Aubyn Banwell are passionate about raising livestock to benefit the health of people and the environment. Operating in their fifth season, they’ve seen tremendous growth but were starting to feel the pains of growing their business.

Posted on 
Aug 2, 2018
  by
Nina Galle
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Success Stories

Implementing Successful (and Profitable) Co-loading in Livestock Farming

Three Local Line suppliers were all working on their own independent distribution plans, but found success working together and combining their delivery routes.

Posted on 
Aug 2, 2018
  by
Nina Galle
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Customer Service

How to Reduce Order Mixups

Order mix-ups are missed, incorrect, or incomplete orders to customers as a result of miscommunication between buyer and supplier. Mix-ups can result in wasted inventory, lost money and unhappy customers.

Posted on 
Jul 27, 2018
  by
Nina Galle
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Customer Service

What Are the Best Practices for Managing Returned Orders?

It’s a fact, nobody likes returned orders. They’re a pain and can be very expensive.

Posted on 
Jul 27, 2018
  by
Nina Galle
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Press

Flanagan Foodservice Bistro Event, Local Line Presents

In summer 2017, Local Line and Flanagan Foodservice partnered to create the Flanagan Market, an online catalog of Ontario food products available for purchase by Flanagan’s customers.

Posted on 
Jul 27, 2018
  by
Nina Galle
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Sales

Sell Food Online Direct to Consumer, Here’s How!

Often consumers don’t even want to engage the vendor at all. Online sales are continuing to increase and increase yearly. Consumers want the ability to purchase everything from the comfort of their home.

Posted on 
Jul 25, 2018
  by
Nina Galle
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Sales

The Dos and Don’ts when Selling to Chefs

To understand the dos and don’ts when selling to restaurants, Local Line interviewed executive chef of B hospitality, Aaron Clyne.

Posted on 
Jul 20, 2018
  by
Nina Galle
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Customer Service

5 Step Checklist for Successful Customer Follow Ups

Customer follow ups ensure a positive relationship between you and your customer, so let’s take a look at our 5 step checklist to help you manage your customer follow ups:

Posted on 
Jul 19, 2018
  by
Nina Galle
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Distribution

How to Plan Your Delivery Schedule to Maximize Profit

Offering delivery services to your customers is advantageous to growing your business, however you must find the balance between happy customers and a happy business.

Posted on 
Jul 19, 2018
  by
Nina Galle
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Distribution

How Does Co-loading Fit into Local Food Distribution?

Food distribution is a unlike any other form of distribution. There are many different parameters differentiating the transportation of food product from A to B from other types of product delivery.

Posted on 
Jul 15, 2018
  by
Nina Galle
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Marketing

Increase My Order Intakes – How Do I Promote My Product?

Unfortunately, there’s no step by step, scientific guide on how to market your products to get new sales, but here is a way to start.

Posted on 
Jul 13, 2018
  by
Nina Galle
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Sales

Selling Food to Restaurants – How to Find the Perfect One!

Restaurants want to stay current by being able to source fresh, local ingredients to add to their menu, which is notable for local food suppliers and for diners.

Posted on 
Jul 11, 2018
  by
Nina Galle
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Distribution

How Do I Find and Set Up the Right Pickup Locations?

Pickup locations can save you money, however it important that you find the perfect location for your business. This can be a difficult process, so we have created a six step process.

Posted on 
Jul 11, 2018
  by
Nina Galle
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Distribution

Can Pickup Locations Make My Distribution Cheaper?

A pickup location is a predetermined area where a buyer is able to go to collect the items they have purchased from your business. A pickup location could include a store, warehouse, or restaurant.

Posted on 
Jul 10, 2018
  by
Nina Galle
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Distribution

Local Food Distribution Needs Co-loading

On average, the vehicle load for distributing food products is approximately 50% when arriving at the delivery point.

Posted on 
Jul 7, 2018
  by
Nina Galle
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Press

Local Line Creates Big Results For Small Food Producers

If you’re a farmer, baker, butcher or any other kind of small-scale food producer, Cole Jones understands the challenges you face.

Posted on 
May 5, 2018
  by
Nina Galle
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