Newsletters are an important way to keep your customers updated on your business and your products. Lucky for you, there’s a generally accepted formula you can use to create a great newsletter. Here it is:
Catchy Subject Line
The first component in any newsletter is the subject line. It is the short description for the receiver informing them what the email is about. Every great email starts with a great subject line, and although it takes some creativity to come up with, it’s the best way to increase your open rates! Catch your audience’s attention and increase the likelihood they'll open your email. Here’s an article that explains more.
If it’s the first newsletter you’re sending to new customers, you’ll want to properly introduce yourself. Your customers can come from all different places and may not know your story yet, so make sure you share it! Food is personal and it is becoming increasingly important in the food industry to display a high level of transparency. Your customers want to know what you do! Tell them why you’re special and why your products are better than the competition. Do you use sustainable growing and raising methods? Maybe you source your ingredients from other small-scale producers? Whatever your story, share it!
Product list and buying instructions
As you are reaching out to new customers - odds are that they don’t know your full product list yet. By showing your customer base your full product list, you are increasing the chance that they will order from you again. It may be a bit long to add an entire product list, therefore adding a link to your online store or website is the way to go! The point is, don’t send your customers any info without also including a way for them to order your products.
This can be a great way to build a relationship with your customers. Sometimes it’s easy to forget to talk to customers about what they want. Linking to a feedback page on your website or a google form will give your customers a place to put this information. This also shows your customers you care about what they want!
At the end of your newsletter, always be sure to put your social media handles. This helps increase following and is a great way to promote your other platforms.
Writing your newsletter:
Now that you know what makes up the best newsletter, it’s time to write it and send it! The tone of writing and information you include can make or break the effectiveness of your email. Here are some tips:
Be unique and personal
In today’s world, so many people are receiving automated emails into their inbox. You want to avoid being lost in the mix. The tone in your email should be personal, kind and unique! Tell a joke, or a personal story. Think about what you want to say and why you are the only one saying it.
Use a nice template
Even if you’re a world class comedian, a boring layout can make your customers lose interest. MailChimp, and other email marketing tools provide fun and innovative templates that allow you to fill in the blanks. The templates allow you to achieve more than you would in a regular email provider.
This ties into the introduction section of your newsletter. Photos are a great way to show your story, your products, and your farm or facilities. Additionally, it makes your email more visually appealing than just a block of text. Make sure you are using high quality photographs, so that they appear clear on all devices.
Sending your newsletter
Sending a first newsletter to every new customer manually isn’t an efficient use of time. Thankfully, there are tools to help you with this. MailChimp, as mentioned above, is an email marketing tool that allows you to schedule emails and send them out when an action occurs, such as a customer signing up for a newsletter list. Sound intimidating? We wrote a blog post on how to get started with MailChimp - find it here.
Creating a newsletter for your customers may be an after-thought on top of all the other tasks that need to be done, however it can be very effective for communicating information with customers, driving new sales, and increasing your following.
Need help getting started? Check out two Local Line customers who we think have great newsletters: