Unfortunately, there’s no step by step, scientific guide on how to market your products to get new sales. Every food producer is different, which means sometimes marketing feels like a locked box we can’t open. When this happens, we normally end up doing sales by going straight to the customer. While this is important when you start, as you look to scale your food business, you’ll need to market it more efficiently. Here’s how:
Identify your market
Pinpoint who you are selling to. Is your product targeted for restaurants, retailers, individuals or a combination of all three? Determining who you want to sell to is essential when determining how to promote your product. Different consumers are directed to different types of marketing.
Determine what makes your product unique
You want your product to stand out from the rest. What is unique about it? Why should a customer choose your product over the rest? Having a story and a message behind your product is important and will have a greater impact when customers are deciding to buy your product.
Create a website
It is essential to have a website! Customers want a place to learn more about your product and where they can physically purchase it. Having a website also allows you to engage customers you couldn’t in person. If you need help creating a website for your business – Local Line can help.
Get on social media
Everyone is using social media for a reason. Social media is a great tool to reach current and future customers by showcasing your product and brand. Different platforms offer different benefits, such as Instagram. It is a great way to show pictures of your production process, your new products and who is making them. Follow and connect with possible customers. For tips on how to use social media as a food supplier, check out this blog post.
Create engaging content about your product
Create content! Write blogs about the health and environmental benefits of your product. Take pictures of how the food is grown or produced. Share testimonies from current customers. Give customers information about why they need to buy your product.
Attend relevant events
Food festivals and farmers’ markets are great exposure. They are locations where like-minded buyers congregate to see what’s new in the industry. Attend. Have a booth. Make an appearance to show off your product and chat with consumers.
Offer referral promotions to existing customers
Use your current customer base to ensure reorders and new future orders. Example: “Get 30% off your order when you refer us to your friends!” This increases the chance of reorder from a current customer and allows for the possibility of a new one ordering from you.
Make customer service a priority
Word of mouth can be very powerful. Customers that love your product will rave about it. When making customer service a priority, you are showing customers that you care and appreciate their business. Let your product and business speak for itself and you are bound to get more orders. This blog has more tips on the dos and don’ts of customer service.
Ask your fans
For long term customers, ask them why they like your product and how they were introduced to it. These statements can be extremely helpful when creating new marketing campaigns.
Reassess and evaluate
Track what changes you are making to your marketing and note what works and what doesn’t. If it isn’t helping your business, don’t waste your time on it. Only focus on what will get you more orders while maintaining great customer service and your business will grow from there.
Looking for assistance to increase your order intakes? There are tools that exist to help you with all of tips. You don’t have to tackle them all at once, but start with the most important one for you and track your improvements.