When you first start selling online, your routine changes! There are certain habits you need to keep to make the most of your new system. Here are some of our best practices from Courtney, on our success team, to help you succeed!
1. Log In Every day
The most significant transition when first selling online, is that your store is available 24/7 from anywhere! Your customers can now browse your products, and make orders at their convenience. Logging into your online store should be an essential part of your daily work routine. Think of it as setting up your farm store or market stand. You need to make sure everything looks right to your customer base. It helps to ensure that you’re not missing any orders or updates.
2. Be Consistent!
It is essential to stay consistent with your online store. Frequently changing your delivery and pick up information, product availability, and other important information can confuse your customers. It is important to plan your distribution schedule before you upload it to your store. You want to offer a sense of consistency and reliability to your customers, so they know they can come back week after week to place their orders.
3. Be Organized!
Your online store is the first thing your customers see when placing an order. It should be visually-pleasing, organized, and easy-to-use. Always make sure to use consistent labeling for your products. For example: Lettuce, Romaine and Lettuce, Butter instead of Romaine Lettuce and Butter Lettuce. Using this type of labeling means that similar products will remain together as everything is ranked alphabetically.
Additionally, always be sure to include product photos and descriptions. If you need help writing product descriptions, this article has great tips! Also, make use of the category feature to organize your products into different similar groups, such as vegetables, beef, fruit, etc.
4. Opening and Closing on Time
Some businesses have specific ordering windows. If this applies to your business, it is essential that you close and open your store based on those periods to ensure that no customers log orders outside that window. This way, you will reduce the chance of having order errors. Also, be sure to update the visibility of products that are out of stock, or no longer available to avoid customer disappointment.
5. Take Advantage of your Catalog Schedule
Catalogs are dedicated price lists for your different customer segments. It allows you to display different pricing, packaging, and sale products. Catalog schedules will enable you to schedule personalized automated emails that link directly to your online store. These emails can be sent to send out once a week, or biweekly on your chosen day and time. This feature can be an impactful way to remind your customers to submit their orders and keep them updated on any product changes. Always make sure you have set up your catalog schedule to make the most out of this feature.
6. Keep an Eye on the Dashboard
Your store dashboard is the hub for all activity on your online store. It informs you of all incoming orders, customer activity, payments, and any future deliveries. Whenever you log into your store, always check your dashboard first. Additionally, you can use the insights to message customers that have been checking out products and encourage them to put in their orders. The dashboard allows you to be proactive rather than reactive.
Need any help setting up your online store? Reach out to our success team at firstname.lastname@example.org!