The blog

Writings on how to succeed as a local food supplier.

Success Stories
Future of Food
Sales
Marketing
Distribution
Customer Service
Press
Sales

What are the Benefits of Selling to a Food Hub?

Due to the specific rules and regulations of running a food hub, they are a great sales channel for small-scale farmers and food producers. Some of the great benefits include:

Posted on 
Jul 17, 2019
  by
Nina Galle
4 minute read
Read More
Marketing

How to Write Instagram Captions that Drive Engagement

Good Instagram marketing is a skill to be learned and mastered. In addition to posting good pictures, captions play a significant role in your success.

Posted on 
Jul 10, 2019
  by
Nina Galle
8 minute read
Read More
Sales

Square or Stripe: Which one is better for your business?

An important part of having an online store is having the right online payments platform to get you paid quickly. Local Line integrates with two popular payment providers, Stripe and Square. 

Posted on 
Jul 9, 2019
  by
Nina Galle
Read More
Marketing

How to Successfully Start Using Paid Social Media Advertising

Using social media advertising can be intimidating, so we've brought back Local Line alum and online advertising guru, Brock Jones, to break it down. Here are his best tips:

Posted on 
Jul 4, 2019
  by
Nina Galle
Read More
Marketing

How to Tell your Brand Story

Storytelling makes you relatable. People communicate through stories. From our early days as cave-people, we have used stories to share knowledge, teach skills, and build relationships.

Posted on 
Jul 3, 2019
  by
Nina Galle
Read More
Marketing

How to Build and Use the Best Facebook Business Page

Facebook can be very powerful for small business owners. It is a fact that today, almost every business has a Facebook business page. It serves as social proof that you’re current and actively running your business.

Posted on 
Jun 25, 2019
  by
Nina Galle
Read More
Marketing

How to Write Product Descriptions That Sell

When you’re selling food online, your product descriptions and product photos are the most persuasive tools you have to get customers to buy. A product description should elegantly explain the product and it’s characteristics without being too long and wordy. A longer description will often deter a reader from reading the full copy.

Posted on 
May 27, 2019
  by
Nina Galle
Read More
Marketing

5 Small Things You Can Do For Your Marketing (from your couch!)

Running your own business is a lot of work, and it can be overwhelming to get everything done in one day. With all the duties and added work of being a farmer, marketing can often get put to the side.

Posted on 
May 22, 2019
  by
Nina Galle
Read More
Marketing

How to Send the Perfect Newsletter

Newsletters are an important way to keep your customers updated on your business and your products. Lucky for you, there’s a generally accepted formula you can use to create a great newsletter.

Posted on 
May 10, 2019
  by
Nina Galle
Read More
Success Stories

Re-inventing the Local Food Economy in Minnesota with Online Food Hubs Across the State

Increasing accessibility to local food is the hardest challenge of being a farmer. Sara George, Vice President of Minnesota Farmers’ Market Association (MFMA), learned this quickly after finding herself in the world of local food.

Posted on 
May 9, 2019
  by
Nina Galle
Read More
Sales

How to Determine Cost of Goods Sold

The Cost of Goods Sold (COGS) is the total of all the costs that go into producing a product.

Posted on 
May 7, 2019
  by
Nina Galle
Read More
Marketing

How to Get More Online Product Reviews

Social-proof is the best way to sell a product. Consumers want to know that they’re making a smart, informed decision based on what others are doing.

Posted on 
May 7, 2019
  by
Nina Galle
Read More