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Now, a year post-COVID-19, we caught up with Melissa to see how her journey with Local Line and selling online has evolved. In April 2019, Melissa opened her Local Line account to offer an online ordering option for their customers. She liked that the platform was fully built out and that no extra time or development was needed. All she had to do was fill in their information, upload customers and products, and embed their new store into their website!
Looking for alternative ways to grow their market, they started with Local Line in early 2020. When COVID-19 hit Washington in March, they pivoted 100% to online sales because they weren't able to open. A year later in March 2021, the Toledo Thursday Market team is finding success selling both online and in-person. We sat down with Market Manager Carol Berch to understand more about their switch to selling online.