local line & PASA Sustainable Agriculture

Sell Online With Your Own Online Store Built for Your Farm or Farmers' Market.

Everything you need to know to set up and launch an online store. Sync orders and inventory, accept online payment, and manage your business all in one place.

Start Your Free Trial
Fill out the form to start your free trial of Local Line!
A portion of your subscription will go directly to Pasa to help them to continue to support Pennsylvania agriculture!
If you need any support setting up your account, please call us anytime at
226-646-7301, or email us support@localline.ca. We're happy to help!

To visit our Support Centre, go to support.localline.ca

Demo Video

Take your business paperless with e-commerce, inventory, and logistics software built specifically for food suppliers. Watch the demo and see how it's done.

Benefits & features

Local Line is an e-commerce program for farmers and farmers' markets.

Make Ordering Convenient

Don't make customers call, text, or email you to find out what you have in stock. Organize your products and list them online for your customers' convenience

Increase Your Order Size

Listing your products online means customers discover more, and order more. With Local Line, your order size can increase up to 42%!

Save Time On Order Packing

Your time is valuable, don't spend it doing manual entry work. Use Local Line to download pick lists, pack lists, and send invoices.

Keep Organized

Use Local Line to track your inventory, orders, invoices, and payments. Add your team so that everyone is always on the same page.

Online Store

Create and launch your online store in a matter of hours.

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Product Management

Inventory that deducts as orders come in, and tells you when you’re low.

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Delivery & Pickup

Scheduling that keeps you organized and protects your margins.

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Customer Management

Easily manage and communicate with your customers in one place.

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Order Management

Track orders, create pick lists, send invoices and receive payments.

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Reports & Key Activities

Access detailed reports so you know how your business is performing.

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Local Line's best in class support line will always be by your side. We're always a call or e-mail away from answering all your questions.

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Account Management

Be in control of your account and add unlimited users & roles, manage your subscription, and customize your notifications.

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Website Builder

Easy-to-use drag and drop features allow you to quickly customize your farm's website.

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get started

Ready to get started?

Connect with us and we'll assist you every step of the way.

Step 1: Introduction Call

Have a one-on-one introduction call with Local Line to familiarize yourself with the platform and see how it can work for you.

Step 2: Setting Up

Once your account is setup, you will spend 1 day setting up your products. (i.e. adding photos, business information, etc.).

Step 3: Launch Your Store!

Our team will help you prepare for your store launch. We'll want to make sure you're prepared to promote online, through your website, and through all your other advertising channels. (But don't worry, this doesn't cost anything to do!)

Step 4: Start Accepting Orders!

Once your store is launched to your customers, sit back and watch the orders roll in!

Frequently Asked Questions

FAQs: Using Local Line for your business

Local Line & Costs

Q: How does Local Line work? 

• Local Line is an e-commerce and order management platform for farmers, aquaculture operations, and food businesses. Businesses use Local Line to list their products online, track their inventory, schedule their deliveries/pickups, and collect online payment.

• Throughout the COVID-19 pandemic, most businesses have used Local Line as their only sales channel to market. Many do upwards of 1,000 orders per week.

Q: What makes Local Line unique compared to the other generic e-commerce systems?

• Local Line is unique because our platform allows you to manage multiple sales channels in one account. For example, if you sell at multiple locations to many customers, you can manage all of that through your Local Line account.

• Yes, Local Line comes with an online store that looks similar to other generic e-commerce programs, but it’s the behind the scenes pick lists and pack lists that make it uniquely suited to food suppliers.

Q: How much does it cost? 

See details of our pricing here.

Q: Are there fees per transaction? 

No, your subscription is a flat monthly, annual, or semi-annual fee.

Q: Is there a setup cost? 

No, there are no setup costs.

Q: Are there any other fees?

Standard credit card processing fees apply at a rate of 2.75% + $0.30 per transaction. To process online payments, Local Line integrates with Square and Stripe. You can choose whichever system that you prefer.

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Marketing Your Online Market

Q: How do I add a “Shop Now” button to the market Facebook page?

1. Login to your Facebook admin site
2. Hover over the blue button [could read "Shop Now" "Send Message" "Call Now"]
3. Click the Edit button
4. Click Shop
5. Click Shop Now
6. Click Next
7. Click Website Link
8. Copy and paste your Local Line store URL 

Make sure to announce your Shop Now button on Facebook and repost so followers know it's there. You should also include it in every post!

Q: How do I use hashtags on social media?

Use hashtags and geotags to reach others who are also searching for what you’re posting, in the geographic areas you’re tagging. Hashtags ensure that your content is seen by as many eyes as possible, not just your own audience. Here are some examples for inspiration:

• #[yourcity]food 
• #[yourcity]fooddelivery 
• #[yourcity]localfooddelivery
• #[yourcity]localfood
• #[yourcity]farmersmarket

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Q: How do customers sign up and place orders?

Customers will visit your online store to shop for products. Once they add products to their cart and click “Checkout,” they will be prompted to input their information. After they add their name and contact information, they’ll be asked to pay for the order, and receive an email confirmation of their order. When orders are placed, you are notified.

Q: Can customers make edits to their accounts?

After signing up for an account with your business, customers able to make edits by clicking Edit Account. Here they can change their email, name, and password.

Q: Can customers access their order history?

All order history can be found in their account under the Orders tab.

Q: Can I close my store temporarily?

If at any time you need to temporarily close your store, you can! This feature is often used when businesses have weekly ordering cycles, or when businesses are seasonal.

1. Click Edit Account.
2. Turn the Close Store toggle to Off.

Your store will now say Closed when customers go to shop. Be sure to reopen your store when you start selling again.

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