
The Farmer's Guide to Selling and Marketing
What if you could increase your farm sales, reach new customers, streamline your sales process, and get back all the time you spend at the farmers’ market? What if this was all possible from your office?
The right sales & marketing strategy makes all of this possible, and Ready Farmer One is the blueprint.

“Ready Farmer One is the most important new farming book of the next decade. I’ve learned a lot, and you will too.”
Jean-Martin Fortier

“I haven’t been this excited about a book for a long time. If you want your farm to thrive in the modern marketplace, Ready Farmer One is your catalyst. I can’t recommend this book highly enough.“
Joel Salatin

“Answering questions I didn’t even know I had, Ready Farmer One will build your confidence to successfully sell online. The value of the knowledge shared in this book is priceless.”
Nicole Pitt
Ready Farmer One
The 7 Lessons This Book Will Teach You
1. Efficiently fulfill orders from harvest to pick up.
2. Build an online store that is both aesthetically pleasing and functional.
3. Find sales channels that work for you.
4. Create a brand that resonates with your customers.
5. Become a master at telling your farm story.
6. Develop a marketing strategy that will attract new customers.
7. Grow your social media channels and establish a loyal following.
About the Authors
Diego Footer and Nina Galle come together to create the first business book for farmers.
The book brings together Diego Footer, farm podcaster and YouTuber, and Nina Galle, Head of Content at Local Line. They set out to create the industry standard for farmers starting and building their direct-to-market operations. The result is Ready Farmer One.
