Farm Reports and Analytics

The farm dashboards you've been waiting for

Gain valuable insights to grow your farm business with Local Line's comprehensive farm reporting and analytics, designed to transform your data into actionable intelligence.
Local Line farmer using reports and analytics feature on ipad
Compatible reporting tools

Visual charts and reports

Explore more than 50 reports and dashboards that track every key metric for your business. View top-selling products, track sales by price list, analyze delivery zones, and more.

Your data, always

Your data is your data. Easily export your farm data to multiple formats including xls, csv, pdf and png, and seamlessly integrate with accounting and productivity apps like QuickBooks, Google Sheets and Microsoft Excel. Take what you need, when you need it.

Unique customer insights

Track all the metrics you didn't know you needed. Monitor your most active shopping times, view cart abandonment rates, and find opportunities to re-engage inactive customers through our CRM features.
Reports and Analytics

The dashboard you've been waiting for

Get at-a-glance business insights and generate reports through our Reports Dashboard, allowing you to make key decisions based on reliable data.
Local Line Reports and analytics dashboard
The Direct Farmer's Data Handbook
Premium Feature

The Direct-Market Farmer's Data Handbook

Successful farming relies on multiple data points. Use this free handbook to give more meaning to the numbers that show you what's happening in your business. Learn the what and why of each metric, along with helpful tips for pushing your numbers in the right direction––up!

Don't take our word for it

Local Line is trusted by thousands of farmers and food hubs around the world. See what they have to say about Local Line's [software].
Local Line is trusted by thousands of farmers, online food marketplaces and food hubs around the world. See what they have to say about Local Line.
Testimonial from Jesse of Milky Way Farm
Milky Way Farm
"You really won’t find a better team. And being honest, no software is going to work perfectly; all of them are still adapting to these new demands and challenges, but the features of Local Line most certainly align the best with farmers' markets, small market farms, and food hubs. Highly recommend!"
Testimonial from Robert of Pleasant Valley Farm
Pleasant Valley Farm

Spend more time in the field and less time in the office.

All it takes is a few clicks to get you connected to your customers, selling online, and easily fulfilling your orders.
Local Line user smiling in fieldList of Local Line Features
Reports and Analytics

Frequently asked questions about reporting and analytics for farms

Used by all types of farms selling all types of products, our reports and analytics can accommodate all types of workflows. No matter what you grow or who you sell to, Local Line will simplify how you run your business.
How can I understand my farm's sales trends?
You can gain insights into your farm's sales trends by analyzing your top-selling products, number of orders, repeat vs non-repeat customers, average order value, and cart abandonment rates. For an in-depth guide on how to use these reports effectively, read our article on Local Line’s top sales reports for farms.
How can I track my farm's top-selling products?
With Local Line's "Top Sellers" report, you can find out which of your products sell the best and what your customers prefer buying. Knowing this, you can then dig deeper into the reports to see if these best-sellers are also your most profitable items and how you can adjust your planting or production plans to better align with customer demand in the upcoming season.
Can I use analytics data to optimize for crop planning?
Yes, by tracking product sales through Local Line, you can use historical sales data to guide your crop planning for the next season. This approach reduces reliance on estimates, helping you align your crop production closely with proven demand.
Can I track my farm's inventory levels in real-time?
Yes, our platform offers real-time farm inventory tracking, allowing you to monitor stock levels, reduce waste, and plan production schedules effectively. This ensures you always meet customer demand without overproducing.
How can I optimize delivery and distribution for my farm?
With our delivery zone reports, you can review delivery efficiency, helping optimize routes and reduce delivery costs. This feature is invaluable for planning and streamlining your distribution strategy.
How can I increase the average order size for produce sales?
Boosting the average order size can be achieved by encouraging larger purchases through strategies like upselling and cross-selling, offering bundle deals, providing discounts for bulk buying, or introducing high-value complementary products. Such tactics enhance customer spending habits and signal the effectiveness of your marketing efforts. Download our guide on how to increase your farm’s average order size.
How can I reduce cart abandonment for my e-commerce store?
Our analytics provide insights into cart abandonment rates, crucial for e-commerce for farmers, allowing you to more easily pinpoint and optimize against lost business opportunities. Implementing strategies like follow-up emails or personalized messages can effectively re-engage customers, convert abandoned carts into sales and improve your online store's performance. Read more about our email marketing tips to boost produce sales.
What kind of customer insights can I gain from farm customers?
Our CRM (customer relationship management) features provide detailed analytics on customer behaviour, including shopping patterns, cart abandonment rates, and engagement levels. Use these insights to tailor your farm’s digital marketing strategies and improve customer retention.
Is it possible to integrate Local Line's reports with other software I use for accounting or marketing?
Absolutely, Local Line integrates with numerous apps including QuickBooks, Google Sheets, and marketing tools like Mailchimp. These integrations streamline data management, saving time and reducing errors.
Can analytics provide insights for my farm's marketing efforts?
By analyzing customer data and sales trends, you can optimize your PPC (pay-per-click) farm campaigns, target the right audience, and allocate your marketing budget more efficiently. Our platform also helps track the ROI of your marketing campaigns.
Can I customize reports to focus on specific aspects of my farm's operations?
Yes, Local Line offers customizable report features, allowing you to focus on the metrics that matter most to your farm. Whether it's sales, inventory, customer insights, or COGS, you can tailor the reports to meet your needs.
What is cost of goods sold (COGS)?
Cost of Goods Sold (COGS) refers to the total expenses directly associated with producing the products you sell, which includes the cost of raw materials, packaging, and direct production efforts. Calculating COGS involves adding up all inventory costs at the beginning of the year plus any additional costs incurred during the year, then subtracting the ending inventory value. This calculation helps determine the direct costs tied to product creation, crucial for pricing strategies and financial analysis. Read our full article on how to determine costs of good sold.